Source Credibility in Tourism PR: Research Presentation

UGA Grady College PR undergraduate students Laura Lyn McLeod, Lauren Kelley, Morgan Ingram, Brooke Drinkard, Elizabeth Ragland, Brooke Gerber, and Emily Knab present their original research Who Do You Trust?: The Source of Visual Social Media and its Effect on Perceived Credibility. With the rising prevalence of social media in the public relations arena, travelers [...]

travel blogs student research presentation

UGA graduate students Peng (Vincent) Zhang, Erica Goss, Ashleigh Chapman & Joanne Fuener present their research on the impact of a travel blogger’s level of professionalism (pro vs. amateur) and tone (positive vs. negative) on one’s perception of a travel destination. The team conducted this research as a part of their fall 2008 JRMC 8010 [...]