Source Credibility in Tourism PR: Research Presentation
UGA Grady College PR undergraduate students Laura Lyn McLeod, Lauren Kelley, Morgan Ingram, Brooke Drinkard, Elizabeth Ragland, Brooke Gerber, and Emily Knab present their original research Who Do You Trust?: The Source of Visual Social Media and its Effect on Perceived Credibility. With the rising prevalence of social media in the public relations arena, travelers [...]